A Wake-Up Call for Healthcare

Technology, Change, and
the Future of Healthcare

Helping all stakeholders understand the evolution of well-being

Patients Matter Most

Understanding the inevitable changes that technology is bringing—and will continue to bring—to healthcare will help all of us take more control over our well-being, prevent chronic diseases, and pursue care at the right time, at the right place, in the right way, from the right people. It’s with this idea that Dr. Lawrence Rosenberg’s book, Patients Matter Most: How Healthcare is Becoming Personal Again, takes off.

Written in plain language for users as well as medical providers, Dr. Rosenberg connects the dots between parallel developments in technology and in healthcare delivery. The result is a wake-up call for healthcare providers to rethink what they do and how and where they do it, and for today’s healthcare users to take ownership of the autonomy this new landscape grants them over their health.

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DAVID EIDELMAN

With his background as a clinician and administrator and his successful experience leading the implementation of an integrated health network, Rosenberg brings enormous strengths to this timely and important book. In Patients Matter Most, he lays out the challenges that technological and social change are bringing to healthcare, while providing an inspiring vision of how medicine can thrive in this new environment.

—DAVID EIDELMAN, MD, CM

Former Dean and VP of Health Affairs, Faculty of Medicine and Health Sciences, McGill University

RODERICK MCINNE

Personalized medicine is now part of the fabric of all aspects of healthcare. But what exactly is it, and how does it influence such a broad range of professional activities? This book is unique in addressing these questions. It serves as both an essential introduction and an enduring reference to the subject for the entire healthcare community, extending from policymakers to administrators, practitioners, trainees, ethicists, and indeed, patients.

—RODERICK MCINNES, OC, MD, PHD, FRSC

Alva Chair in Human Genetics, McGill University
Past President, American Society of Human Genetics
Past Acting President, Canadian Institutes of Health Research

JAMES B. PEAKE

Dr. Lawrence Rosenberg is one of healthcare’s visionary thinkers, grounded in the quality care of patients as a renowned surgeon and trialed by fire, leading complex health organizations. In Patients Matter Most, he lays out clearly how technology and digitization are fundamentally altering the healthcare industry. He shares how this will continue to evolve a more empowered patient and promote a realignment of the many elements of healthcare and, increasingly, the health and social care network. He predicts a continuing disintermediation, bringing health and health-impacting social services more directly to the patient, eliminating the “middleman,” the associated cost, and bureaucracy. This will threaten the status quo for many nodes in the health and social services network, but Dr. Rosenberg’s clear-eyed and experience-informed perspectives offer an important set of considerations for health leaders and policymakers as they address what is becoming an unsustainable industry.

—JAMES B. PEAKE, MD

Lieutenant General, USA (Ret.)
40th US Army Surgeon General
6th US Secretary of Veterans Affairs

ALEXANDER FLEMING

Dr. Lawrence Rosenberg draws from his storied career as a medical scientist, transplant surgeon, and leading medical system innovator to intertwine his personal story with a brilliant, yet lucid analysis of the complexity faced by healthcare systems across the globe. Everyone understands at some level that solutions to these challenges must focus on serving the individual and not budgets, guidelines, and averages. Good ideas abound, but tractable approaches are needed. From the crucible of his caring for one patient at a time to serving the vast medical and social needs of a major metropolitan area, Dr. Rosenberg offers specific insights and prescriptions for making disease and wellness care personal, efficient, and effective. Anyone, anywhere on the planet who is interested in improving healthcare should read this book.

—ALEXANDER FLEMING, MD

Founder and Executive Chairman, Kinexum
Founder and CEO, Kitalys Institute
Former Head of the US Food and Drug Administration’s
Endocrinology and Metabolic Division

TERRENCE SULLIVAN

This new book on healthcare from Dr. Lawrence Rosenberg brings a fresh picture to the evolving world of healthcare. As the head of several organizations, he has been following and leading the evolving changes in healthcare. He carefully notes the evolution of technology and healthcare, and he illustrates the importance of evolving networks within joint hospital systems. Most importantly, this volume works to demonstrate how medical knowledge can promote competition between nurses, family docs, and specialist physicians working with the best examples in Canada, the US, and Europe. It demonstrates a wide range of medical knowledge and promotes competition for the best patient outcomes within evolving network methodologies.

—TERRENCE SULLIVAN, PHD

Doctor of Science, Honoris Causa
Former Chair of the Board, Canadian Agency for Drugs and Technologies in Health
Former President and CEO, Cancer Care Ontario

SHEILA KUSSNER

As an advocate for best-in-class patient care and peer support for over 70 years, I am awed by the advances in technology that enable healthcare workers and patients to share medical information and connect remotely not just across hospital sites, but across time zones. With proper safeguards in place, technology is undeniably beneficial, empowering patients to have more control of their health and potentially leading to better outcomes. Anything that puts patients in charge of their health deserves our full support.

—SHEILA KUSSNER, OC, OQ, COM

Founder, Hope & Cope

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For a deeper sense of the current healthcare landscape, Dr. Rosenberg is making chapter one of his book available for free.

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Dr. Lawrence Rosenberg
Thought Leader at the Intersection
of Healthcare and Technology

Dr. Lawrence Rosenberg is President and CEO of the Integrated Health and Social Services University Network for West-Central Montreal. Before assuming this position in 2015, Dr. Rosenberg was Chief of Surgical Services and then Executive Director of Montreal’s Jewish General Hospital. He is a professor of surgery and medicine at McGill University. Dr. Rosenberg launched McGill’s Pancreas Transplant Program and led the team that performed the first successful liver transplant at McGill.

With his latest venture, Dr. Rosenberg brings his lifetime of experience as a surgeon, medical school professor, and health system CEO to a timely discussion about every aspect of the changing healthcare landscape, the technologies shaping healthcare’s future, and what it means to be an empowered, autonomous patient.

About Dr. Rosenberg

Rethinking Knowledge

Addressing audiences of health care professionals and executives, and patients alike, Dr. Rosenberg’s speaking engagements are informative, optimistic, empowering, and prescriptive. His unique point of view—curated from years as a surgeon, CEO, and healthcare consumer in his own right—awakens stakeholders to the ways technology is already changing the way they work, the way healthcare policy is shaped, and the role of the patient in a system increasingly aimed at improving the input they have over their own health outcomes.

Some topics includes: